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The fat content of supplement bars is often as high or higher than some candy bars. What do companies think we are dumbbells, "dah nope those are them things we lift in the gym". Well some of us must either not care or actually are dumbbells because these bars are selling and more are coming out every day. Try this, next time you are in the checkout line at your local feed store, pick up some of the "candy bars". Don't be surprised when some of them have as little, I mean as much fat as your favorite supplement bar. Not impressed yet, think that your supplement bar has "better fat" than those candy bars? Think again. Often the fat in candy bars is from very similar sources as to those found in your favorite supplement bar, cocoa butter from the chocolate coating, cotton seed oil, fractionated vegetable oils, fractionated palm oil, hydrogenated oils, etc. All of these are pretty much on the bad side of the coin. Sure some use canola oil, essential fatty acid mixtures and other fancy names for fat be it good or bad. Most of these supplement bars that do contain some good fat still have more fat than you will find in a good meal supplement powder. So here you are trying to get a healthy, convenient, meal alternative, and they give you a high protein "candy bar". This is one of the reasons I always say a bar is not a replacement for a good meal supplement powder. Check out the labels for yourself and then think twice about shoving a couple bars down your throat when you are trying to stay lean or diet down.
Another issue worth mentioning is the cholesterol content of these bars. Someone please explain to me how you can have a whey protein concentrate, milk protein concentrate, or some other milk protein source and list 0mg of cholesterol on the label. If the company is using a whey isolate or calcium or sodium caseinate, both of which have fairly low cholesterol, for most their protein I might understand, but some of the companies making bars actually expect us to believe they have 0mg of cholesterol. Honestly, they must really think we are stupid or something. While 0mg cholesterol looks great on the label it is not and cannot likely be the truth. Some bars may only have 5mg or 10mg but why lie about it and deceive consumers and those keeping track of their cholesterol for health reasons. Sorry, in my book that is just plain wrong. Call up the manufacturer of your 0mg cholesterol bars and make them explain to you how this is possible. Send their response to my email (listed at then end of this column). I just have to hear what some of these folks will come up with to cover their proverbial hind sides. The only logical explanation they could have is that they are really not using very much of the milk proteins and are therefore they might be telling the truth about the cholesterol content. Now that would be an honest and probably unlikely response. If you do call them up and can't get a response, or get an unsatisfactory response maybe you ought to find another companies bar to purchase. This all leads me to the familiar (for those of you who read my little column regularly see September 1999 Volume 4 Number 7)) world of proteins. Many of today's supplement bars proudly proclaim "high protein" content and herein lies one of the greatest of all compromises. Back in the day when high protein bars were hard and chewy instead of the now soft and easily chewed bars (some anyway), soy protein was often used to make up much of the protein found in supplement bars. Today you will find such things as hydrolysed whey protein (might be expensive might not), whey protein isolate (fairly expensive), caseinates (a little cheaper than WPI), whey protein concentrates (pretty inexpensive), soy protein isolates (ranges greatly but about the same as WPC), hydrolysed protein (usually cheap low quality protein most often collagen) and occasionally egg or beef protein. Hydrolysed collagen is often used in bars because it is one protein that does not get hard as the bar ages, is inexpensive, and does not taste bad. Collagen is not a biologically high quality protein, meaning its' amino acid profile is not optimal for humans. So, one of the major protein sources in your bar might be collagen, or some slightly hydrolyzed whey protein concentrate, better biologically speaking. You might find some calcium caseinate, some whey protein concentrate, some soy protein isolate, and a little of this and a little of that. Now pick up your favorite meal supplement powder. If it is any good it will mainly be composed of a whey protein concentrate or isolate and possibly some type of caseinate. Incidentally, I recently read an article in a popular magazine saying casein is inferior to whey and is a cheap way for companies to fill in protein rather than using whey in their meal supplement powders. This is far from the whole truth. While whey is absorbed more quickly into the body and promotes protein synthesis better than casein, whey is also subjected to higher rates of hepatic amino acid oxidation. The liver is partly responsible for maintaining amino acid balance in the blood and when it senses a sudden rise in blood amino acids it will start oxidizing them to bring the level back to normal. Casein's amino acids, on the other hand, are not subjected to as much liver oxidation because casein is absorbed more slowly and the amino acids enter the blood at a slower rate. Recent studies show a combination of whey and casein to act most effectively for promoting protein synthesis while minimizing liver oxidation. Hey that's funny, cows milk is a mixture of both casein and whey and baby calves grow like crazy on the stuff. Hmmm? Sorry for the tangent but as I said some of this stuff peeves me and I felt it was necessary to clarify. The point is that your supplement bar does not and probably cannot contain the protein profile that is optimal (at least no one has done it yet). Your high protein bar is going to have protein for sure, but it is going to be a non-optimal compilation of protein sources that to date cannot match the quality of proteins found in a good meal supplement powder. Keep that in mind when you reach for a good tasting (usually because of the extra fat), high protein (not necessarily high quality) supplement bar instead of a meal supplement powder. The tale of the tape here is that supplement bars are definitely a compromise on optimum nutritional content. Bars are a source of food yes, but so is a Big Mac, fries, and a milk shake and you don't go out and eat that, hopefully not regularly. Think of supplement bars as a healthy alternative to eating a triple chocolate cake for desert. At least most are fortified with a vitamin mineral premix. By the way some of these bars are getting up their in size and therefore calorie content so you might actually be getting a deserts worth of calories and fat in one of these supplement bars. Just be aware that simply because the supplement bar has pretty packaging that screams "HEY BOZO, I'M HEALTY BUY ME" does not make it so. Read the label, call the company, know what you are getting and you will not end up with a clown sized midsection in the process. Till next month. "Train Hard, Eat Right, Rest Well"
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